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John Pabon

About The Author

John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John traveled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s.


He is a globally recognized expert in sustainability with a mission to move from theory to practical strategies that help people and businesses confidentially make real impact. To get there, he shares his message through books, consulting to businesses, and keynote speaking to audiences around the world.


His global career has taken him from Los Angeles to New York, Shanghai to Seoul to Melbourne. He’s had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world’s largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found strategic communications firm Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals capitalize on the benefits sustainability offers.


John is a regular contributor to major publications such as CNN, EuroNews, and the ABC. John also speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is the Program Director for The Conference Board’s Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serves on the board of advisors to the U.S. Green Chamber of Commerce.


He is the author of “Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet.” The book has been described as “…a foundational read for practical sustainability in the 21st century” and “…one of the best sustainability resources available to date.” John is excited to be helping consumers make smarter decisions through his second book, “The Great Greenwashing,” out later this year.

John Pabon


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Books by the Author

The Climate Emergency Journal
Sustainability for the Rest of Us
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